Intraday Conversion Tracking (Marin Tracker)

When it comes to digital advertising, time is always of the essence. For this reason, we've developed Marin Tracker with full support for intraday conversion tracking. This means that your revenue and conversion data will be delivered to Marin on an hourly basis, rather than once per day as was the case in previous versions of Marin Tracker. 

How It Works

Once enabled, intraday conversion tracking will work seamlessly as part of Marin Tracker to deliver your crucial revenue and conversion data to Marin each hour. From there, the intraday data will be available for analysis in the platform as usual. 

It's important to note that the intraday feature delivers its data with a latency of one hour. For example, the data for 2 p.m. – 3 p.m. will appear in the platform at 4 p.m. the same day. 

How To Enable Intraday Revenue

If you'd like to use intraday conversion tracking, please reach out to your platform representative or our Customer Support team for assistance.

Important Notes

  • To use intraday conversion tracking, you must be using Marin Tracker. If you're unsure about your current setup, please ask your platform representative.

Written by Marketing @ Marin Software

Last published at: January 18th, 2024