Displaying Multiple Conversion Types in the Grid
Once your conversion types have been set up, they are available in the grid as additional columns. In addition to Revenue and Conversion columns, there are several derived metrics that can be added: Cost per Conversion, Revenue per Conversion, and Revenue per Click. These can be added to any view throughout Marin using Column Selector. How To Displa...
Making Conversion Types Eligible for Bidding
When creating conversion types, you have the option of whether you want to make the conversion type eligible for bidding. Doing so will automatically add the conversion counts for this conversion type to the total conversion counts in the application. This will then allow the bidding engine to update keyword bids to optimize the conversions for this...
Offline Connect
As the digital and physical worlds become more intertwined, so too do sales funnels become more complex. It may be simple enough to attribute an online purchase to an ad click, but what happens if this conversion event actually happens in the real world? To solve this conundrum, we've developed Offline Connect -- a handy tool to help you attribute r...
Performing Test Click and Conversion
Before you begin, we suggest you check on the following things: The Tracker codes are set up on your landing pages and confirmation pages. If you are using redirects for the click capture instead of the Tracker code, make sure the URL you are using has the redirect tracking parameters. Check that the conv_type IDs have been entered into the conversi...
Quality Score Optimizer [Marin Search]
Designed around quality score best practices, the Optimize sub-tab in Marin Search helps identify unfocused groups and quickly split the ad groups into more focused groupings. In order to maximize your click through rate and relevance, creatives should closely match the keywords in the group. This generally requires smaller ad groups with very simil...
Revenue and Conversion Tracking Overview
Our application offers a flexible approach to tracking conversions and/or revenue. Revenue can be tracked in four fundamental ways: Publisher tracking (e.g. Google Ads conversion tracking) Marin Attribution Direct upload of revenue data Upload of third-party revenue data Each method has its own benefits and drawbacks. Our goal is to allow you to use...
Setting Up Conversion Types
For many search marketers, there are often several different ways in which a site visitor can convert. For example, a visitor to an e-commerce site might make a purchase, sign up for a newsletter, or look up the location of a store. Each of type of conversion is valuable to the retailer and for optimal search management, each should be considered wh...
Setting Up Google Analytics Conversion Tracking
You may want to use Google Analytics to track conversions, rather than Marin Tracker. This article will show you how to set up conversion tracking with Google Analytics. How To Set Up Google Analytics Conversion Tracking In order to properly set up Google Analytics conversion tracking, steps must be taken both by you and by your Marin account team....
Tracking Sitelink Conversions
Sitelinks are handy ad extensions that you can use to include extra links below your text ads. If you'd like to learn more about sitelinks, check out our dedicated article. In this article, we'll walk you through out to set up conversion tracking for sitelinks. How To Set Up Sitelink Conversion Tracking Note: Below we'll explain how Marin tracks sit...
Tracking Unsupported Objects: Placeholder Keywords
Placeholder Keywords, sometimes referred to as 'dummy' Keywords, offer a tracking method for objects that are currently unsupported in the Marin platform. These Keywords are created in a Paused status and used as placeholders to track conversion and revenue data for these objects. Please note that, because we do not officially support these methods ...
A Keyword Shows More Conversions than Clicks
You may notice that one or more of your keywords displays a higher number of conversions than it has clicks. For example, a keyword may have 10 conversions but only 2 clicks. What Causes The Issue? There are a number of different reasons that a keyword may display more conversion than clicks. We’ll look at a few of these now. Many-Per-Click Conversi...
Conversion Data from Search Ads 360 (DCM) Not Appearing in the Platform
You may notice that the platform is not showing conversion data from Search Ads 360. What Causes The Issue? This problem is most commonly caused on Search Ads 360 side. When there is something wrong in Search Ads 360, it seems that the platform is not tracking conversions but the data is basically coming from Search Ads 360, so you need to check on ...
Conversion Data is Lower than Expected
You may find that the number of conversions on a specific day is much lower than you would normally expect. Provided that this is not due to fluctuations such as seasonality, there may have been a problem with attributing conversions within your revenue file. In this case you would see within the Activity that your most recent revenue upload either...
Conversion Totals Differ Between the Keywords Tab and Other Tabs
When filtering in the main Keywords grid, the total metrics seen here may appear under-reported compared to Ads, Groups, Campaigns, and Accounts grids when you're using the same filters. Below we'll explain what causes this and how you can fix it. What Causes The Issue? There are two distinct causes for this issue, as follows: The reason for the di...
Conversions Have No Revenue Associated with Them
You may notice that, despite the fact the sales conversions are being reported within the platform, there is no revenue associated with these conversions. This issue can occur with a variety of revenue integrations and for a number of different reasons. We’ll explain some of these below. What Causes The Issue? There are a number of explanations for ...
Marin Tracker's Sequence Conversions are Overcounting
When you use Marin Tracker and have multiple conversion types that work in a sequence, you may see a greater number of 2nd conversions than that of 1st conversions. For example, you have these 2 types of conversions: A 'start' conversion type as the 1st conversion. A 'confirmation' conversion type as the 2nd conversion that should occur after the 's...
Missing Conversion Data in the Platform with Revenue Tracking Enabled
You may see either missing conversions, or no conversions at all, appearing in the platform. You may also be missing revenue files. This issue occurs despite revenue tracking being enabled and mapped correctly, URL Builder being set up, tracking IDs for parser being set up, and having active objects with impressions/clicks. What Causes The Issue? T...
Marin Shows Total Conversions but not Individual Conversions
When viewing data in the platform, you may notice that certain objects (like groups and keywords) show conversions within their totals, but show zero conversions when viewing the actual conversion types. What Causes The Issue? This problem is most commonly caused by having revenue and conversion publisher tracking enabled at the same time as using ...
Product Targets Not Tracking Conversions with Redirected URLs
When using Product Targets in combination with Shopping Campaigns on Google, and using third-party redirects, you may notice that no conversions are reported for your Product Targets. This issue can also occur if you use platform tracking in combination with your third-party integration. What Causes The Issue? The most common cause for having no con...
Test Conversions are Not Recorded in the Platform
When using the Marin Tracking Pixel, you may choose to carry out a test conversion to confirm that conversion reporting is working correctly within the platform. However, after carrying out the conversion-triggering action, you may not see the conversion recorded as expected. What Causes The Issue? There are a number of potential reasons that your ...
The Platform Shows Conversions for Objects with No Clicks
You may see conversions appearing in the platform which are attributed to an object in the platform (a keyword or creative) which has had no clicks. What Causes The Issue? There are a number of things that can cause this issue. We'll list these below. If this is a rare occurrence for this object, this may be due to the publisher refunding the click ...
Understanding Cost and Conversion Discrepancies
It is entirely expected that you will occasionally see a difference between the cost reported in the publisher’s interface and cost reported in Marin. These discrepancies can be up to 1% and occur for a number of reasons, some of which we will outline below. You may also encounter conversion discrepancies whereby the total number of conversions diff...
Understanding Unattributed Revenue or Conversions
There may be multiple reasons why there are unattributed conversions seen at the group level. Usually, conversions that are unattributed result from Marin not recognizing the specific keyword ID that should be associated with conversions coming in from a revenue upload. There may be occasions that you notice a Succeeded Partially status for your rev...
Unexpected Low Conversion Data in the Platform
You may find that the number of conversions in the platform is lower than expected. This error can occur due to various reasons. To troubleshoot, you will need to rely on the results column of the revenue file. For more information please see our help article here . Note: A guide to understanding the Status column in uploaded revenue files can be ...
Why the Conversions Column Differs from the Total of All Conversion Types
If you are using Marin Tracker as a revenue integration, you may notice that summing up the individual conversion types does not equal the number seen in the total Conversions column. This can occur even if these conversion types are set to Include in Total Conversions seen in the Conversion Types settings page. Explanation: If Individual Conversion...