Optimization with Marin Ascend

Marin's primary goal is improving the return on your marketing investment. Ascend is a suite of AI-powered tools that help deliver peak campaign performance. Our goal is simple: to enhance your performance marketing efforts by making budget optimization and strategy management straightforward and effective. Flexible Setup with Strategies Marin's opt...

Strategies

A Strategy in Marin is a collection of campaigns that share a business goal (e.g. Cost-per-Lead Target or Awareness Targeting) and a shared budget. In this article, we'll explain how to create, structure, and assign your Strategies. So let's begin! How To Create A Strategy  To create a new Strategy in Marin, follow the steps below. Click on Optimize...

Insights

Marin's Insights feature is a tool that provides you with actionable optimization recommendations, designed to improve the performance of your digital marketing program. Using Insights, you can analyze ad copy, identify keyword expansion opportunities, and much more.  Recent performance of campaigns, ads, keywords, and products is benchmarked agains...

Strategy Forecasting

You can use Forecasting to predict future trends in clicks, conversion, revenue, cost, and profit based on historical data. These predictions can be used as guidelines to adjust optimization goals based on current business needs. The trends are calculated using Marin's proprietary AI-based campaign-level models, which are then aggregated to present ...

Strategy Rules, Priorities, And Interactions

Marin offers a variety of Strategy rules, which allow advertisers to layer additional controls on to the automated bidding system. After bidding has been calculated, a few optional rules are available which impact the final bid pushed to the publisher. We'll explain these rules and what they mean below. There may be occasions when a bid is constrain...

Strategy Side Panel - Additional Settings

The Strategies article covers the basics, in this article we will cover the additional settings available in the Strategy Side Panel. To launch the Strategy Side Panel, double-click on the Strategy of your choice.  Advanced Options  The Strategy Side Panel has three tabs - the Settings tab and the Revenue tab. You can toggle between these tabs at th...

Transitioning Away From Campaign Budgets

Before enabling Marin Bidding, we recommend that you ensure that no campaigns in a Strategy are losing impression share due to campaign budgets. Our bidding solution is budget-unaware, with the assumption that increasing a bid on a keyword will realize an increase in clicks (provided the keyword is not already in top slot). For budget capped campaig...

Pause campaign when monthly budget is reached

This script pauses campaigns in a strategy when the budget specified in the dimension is reached. What can I do with this? This script gives you greater control of monthly spending than publisher tools allow, eliminating the possibility of overspending and client credits. How it works This script compares the MTD spend and if it's within the safety ...

Handling Hyper-Latent Revenue in Ascend

This article discusses a custom revenue integration that can be leveraged to address hyper-latent conversion types in Marin Ascend, across various reporting, bidding, and optimization solutions. Benefits Modeled latency to better balance optimization reactivity with data accuracy Simple implementation that doesn’t require additional revenue tracking...

Migrating legacy Marin Bidding to Ascend

If you have been using Marin's legacy bidding solution, you can opt into the dynamic allocation option for even better performance. With dynamic allocation, Marin takes a more holistic approach. Rather than considering the performance of each biddable object (e.g. keyword) individually, Marin will dynamically allocate spend to the best opportunity. ...

Publisher Bid Strategies ("Smart Bidding")

Smart Bidding is the name for the bid strategies offered by Google, while Microsoft refers to these as Automated Bid Strategies. In Marin, we refer to both as Publisher Bid Strategies. In Google Ads and Microsoft Ads, you assign Publisher Bid Strategies to campaigns. This can be done either by setting a campaign level strategy, or creating a Portfol...