This article discusses a custom revenue integration that can be leveraged to address hyper-latent conversion types in Marin Ascend, across various reporting, bidding, and optimization solutions.

Benefits

• Modeled latency to better balance optimization reactivity with data accuracy
• Simple implementation that doesn’t require additional revenue tracking or integrations
• Customizable down to Strategy-level
• Avoids having to exclude recent data
• Unlimited potential with Marin Scripts

Prerequisites

1. Where latency is limited to 2-3 days at most, we recommend making use of rolling revenue exclusions to ignore the most recent data in bidding and optimization 
   1. To learn more about using Excluded Dates, check out the dedicated section of our Rules article. 
2. Otherwise, where large latency is unavoidable, we recommend identifying a suitable available proxy-conversion upper-funnel event that could be used instead to optimize towards, and where appropriate making use of Marin’s Full Funnel solution
   1. To learn more about using Full Funnel optimization, check out the dedicated help article
3. Where there are no suitable available proxy-conversion upper-funnel events we can optimize towards which have lower latency, this is where custom solution for hyper latent revenue comes in.
   1. The current article

Illustration of hyper-latent revenue, demonstrating revenue is only stated >80% correct after 17 days from the last click

Process

1. Ask your Marin Representative about using this feature, stating which specific conversion type(s) are of interest. If you’re a good fit, then the rep will guide you though the rest of the process
2. Marin will analyze your historic data and revenue files to model how revenue cumulates over time
   
3. Marin will set up new conversions types with the latency-corrected (modeled) revenue
   
4. Update Strategy settings to optimize towards the new conversion types