Optimization in Marin

Improving the return on your marketing investment is Marin's primary goal and Marin offers a range of AI-powered tools that help deliver peak performance your campaigns. Marin can help you:

It all begins with a Strategy

Optimization in Marin is built around Strategies. Once you have mapped your campaign to a strategy the first step is to set the Objective for the Strategy. Marin offers several Objectives, each with their own goal, constraint and impact.

Strategies offer a range of objectives to align with your goals.

Objective Target Constraint Impact
Max Revenue to ROAS ROAS   Keyword Bids
Max Conversions to CPA CPA   Keyword Bids
Awareness Targeting  n/a Impression Share
Pace to Spend Target n/a Spend Campaign Budgets, Bidding Targets
Maximize Conversions to Spend Target Max Conv. Spend Campaign Budgets, Bidding Targets
Maximize Revenue to ROAS Max Revenue ROAS Campaign Budgets, Bidding Targets

Learn more about getting started with Strategies.

Written by Marketing @ Marin Software

Last published at: May 15th, 2024