Amazon Bidding

Marin's automated bidding tool can be used to manage bids for your Amazon Advertising accounts within the Marin platform. In this article, we'll walk you through the basics of managing bids for your Amazon Advertising accounts in Marin. To learn more about other Amazon Advertising management functionality in Marin, check out our Amazon Advertising a...

Bidding Rules

Bidding rules are applied to the bids calculated by Marin’s automated bidding algorithms in order to control or restrain bids based on your own business needs. They can be used to create a bid cap, a bid floor, a maximum bid change percentage and more, in order to make certain your Strategy meets your business' unique needs.  Before you begin:  Rule...

Yandex Bidding (Beta)

Marin supports the push of bid changes for Yandex keywords to Yandex. This includes changes made by the user (in single edit, multi-edit, and bulk edit modes), as well as automated bid changes using MarinOne Bidding. How To Get Started If you have an existing Yandex integration, you can begin to push bid changes to Yandex immediately. To implement M...

Managing Bidding During A Sale

We suggest updating the Strategy Boost daily based on the anticipated uplift of Conversion Rate or Revenue-Per-Click for sales periods. This is true if sales extend beyond a day, or you expect conversion rates to increase substantially. Controlling Spend Rate During A Sale We recommend two ways to control spend rate during a sale using Strategies: Y...

Monitoring Bidding Performance

The following table provides issues that affect Strategy performance. How to identify the cause and corrective actions for each issue is listed in the following section. Issue Strategy below CPL Target Strategy above CPL Target Bid Override • • Google Optimizer • • Conversion Rate / Value Change • • Headroom % Change • • Some historical dates do not...

Publisher Bid Strategies ("Smart Bidding")

Smart Bidding is the name for the bid strategies offered by Google, while Microsoft refers to these as Automated Bid Strategies. In Marin, we refer to both as Publisher Bid Strategies. In Google Ads and Microsoft Ads, you assign Publisher Bid Strategies to campaigns. This can be done either by setting a campaign level strategy, or creating a Portfol...

Specify Conversion Type Bidding

Marin's bidding solution is designed to accommodate businesses that value multiple conversion types differently. Conversion types track the various events that can take place on an advertiser's landing such as purchase, registration, email submit, signup, account creation, and so much more. With multiple conversion types, you can improve your perfor...

Device Bidding

Device Bidding is a component of Marin Bidding that takes device-level performance and outputs group-level device multipliers. Note: If you'd like to learn more about Marin Bidding as a whole, check out our  dedicated article . Benefits  The benefits of Device Bidding include: Multiplier calculations: For Google, Device Bidding will calculate deskto...

Bidding With Shopping Campaigns

Our automated bidding solution has the ability to optimize bids for Google and Microsoft Shopping campaigns.  How Bidding Works For Shopping Campaigns Bids are calculated at the product group-level for Google and Microsoft Shopping campaigns. Bidding is very similar for product groups as it is for keywords and placements. Historical product group da...

Automated Headroom Adjustment

When optimizing bids for search, social, and display ads, it’s important to account for headroom. The headroom is the difference between what you bid (Max. CPC) and what you pay (the delivered Avg. CPC). You can view your current headroom at the Strategy level by adding the Headroom column from the View Builder. The Automated Headroom Adjustment fea...

Awareness Targeting

Awareness Targeting is an intraday Bidding Strategy that's designed to deliver visibility on the search engine results page by allowing you to set an Impression Rate Percentage target or Impression Share target for Google, Yahoo Japan, or Microsoft publisher accounts.  Overview With the deprecation of the Average Position metric, the following new m...

Gross Profit

The gross-profit column (and related columns) is a calculated column used for automated bidding which records the value used in the bidding algorithm for a particular day based on the Strategy settings on that day. Gross profit is calculated for Campaigns, Groups, Keywords, and Creatives on a daily basis. Gross Profit Details  This "value" or Gross ...

Bidding Overview

Bidding refers to the calculation of cost-per-click bids for biddable objects (keywords, creatives, audiences, ad groups). Marin offers Bidding for advertisers who do not wish to use the bidding navtive to the ad platform. Brands use Marin Bidding for a variety of reasons, including better performance, not wanting to share revenue or margin data wit...

Dynamic Actions

Dynamic Actions allow advertisers to harness the power of their data warehouses and 3rd party data feeds to build flexible rules that adjust bids based on trends in this contextual data. For example, an advertiser could integrate inventory data into Marin via Dimensions and then leverage this data to boost bids for keywords with high inventory. Othe...