Amazon Bidding

Marin's automated bidding tool can be used to manage bids for your Amazon Advertising accounts within the Marin platform.

In this article, we'll walk you through the basics of managing bids for your Amazon Advertising accounts in Marin. To learn more about other Amazon Advertising management functionality in Marin, check out our Amazon Advertising article.

If you're new to Marin's automated bidding, you can learn more about Marin's automated bidding tool from our Strategies article.

How It Works

If you've used Marin's automated bidding tool to manage Strategies for other publishers, then managing bids for Amazon Advertising accounts should be pretty familiar. Marin manages keyword-level and target-level calculated bids for Amazon Advertising accounts on the following supported campaigns types:

  • Manually targeted Sponsored Products
    • with keywords
    • as well as with product targets
  • Auto targeted Sponsored Products
    • with 4 pre-defined auto targets (close match, loose match, complements & substitutes)
  • Sponsored Brands
    • with keywords
    • as well as with product targets
  • Sponsored Brands Video
    • with keywords
    • as well as with product targets
  • Sponsored Display
    • with product targets


If you'd like to learn more about Amazon's ad types, check out our Amazon Advertising article. 

How To

  1. Navigate to the Optimize tab in the left hand navigation.
  2.  Click on the Strategies.
  3. From here, you can see a list of your Strategies. You should also see any Amazon-specific Strategies that you've already created or you can create new Strategies from scratch. 
  4. To learn more about bidding in Marin, check out our Strategies article.

Marin Bidding Goals

Currently, Marin’s automated bidding supports all bidding goals for use with Amazon except for position-based bidding. Amazon does not currently provide position data through their advertising API.

The Bidding Goals available for use with Amazon Bidding include:

  • Maximize Conversons to CPA
  • Maximize Revenue to ROAS
    • Using Total Revenue
    • Using Conversion Type (% of Revenue)

Important Notes

  • If your Amazon keywords are assigned to automated Strategies that are set to Traffic mode, we will push calculated search bids to Amazon once per day. 
  • We also support manual bidding for Amazon, so if you have manually-edited search bids, these will be synced with the publisher.
  • Please note that your cost and conversion metrics when using Amazon Advertising may differ greatly from those of other publishers. Keep this in mind as you set your bidding goals and creating your Strategies, as combining Amazon Advertising publisher accounts with other search publishers may cause performance changes.
  • Marin bidding's forecasting tools are currently supported.

Written by Marketing @ Marin Software

Last published at: January 18th, 2024