Flag performance vs. benchmark
Identify campaigns that are over or underperforming relative to their benchmark. What can I do with this? Tag campaigns with their performance relative to their benchmark(s). Filter on campaign tags to multi-edit campaign settings Segment performance by performance vs. benchmark Example How it works For each metric, the script compares the MTD perfo...
Set benchmark from recent performance
Create a column that stores the recent campaign performance (e.g Average CTR over last 28 days) to use a as benchmark for current performance. What can I do with this? Compare current performance with a benchmark Combine with other Benchmark scripts to automatically flag under and over performing campaigns Example How it works The script copies the ...
Set benchmark from overall average
Create a column that stores the recent performance across the account (e.g Average CTR over last 28 days) to use a as benchmark for the current performance of individual campaigns. What can I do with this? Compare current campaign performance with a benchmark Combine with other Benchmark scripts to automatically flag under and over-performing campai...
Set benchmark from peer group
Create a column that stores the recent performance across the account (e.g Average CTR over last 28 days) to use a as benchmark for the current performance of individual campaigns. What can I do with this? Compare current campaign performance with a benchmark Combine with other Benchmark scripts to automatically flag under and over-performing campai...
Set benchmark from parent campaign
Goal Create a column that stores the recent performance from the parent campaign for each group (e.g, Average CTR over the last 28 days) to use as a benchmark for individual groups' current performance. What can I do with this? Compare current group performance with a benchmark Combine with other Benchmark scripts to automatically flag under and ove...
Automatically set a strategy target
The script automatically updates the strategy targets at the start of the month What can I do with this? Ensure your strategies stay on track without the manual work of updating them monthly. How it works The script references a spreadsheet with monthly targets, updates any active strategies, and sets any missing strategies to 0. Requirements Setup...