Create a column that stores the recent performance across the account (e.g Average CTR over last 28 days) to use a as benchmark for the current performance of individual campaigns.

What can I do with this?

• Compare current campaign performance with a benchmark
• Combine with other Benchmark scripts to automatically flag under and over-performing campaigns

Example

How it works

The script calculates the average of the metric for all the campaigns that share a dimension value and sets it as the benchmark.

Requirements

Setup

• For each metric, you need a dimension to hold the benchmark.

Report

• Account
• Campaign
• <<Peer Dimension>>
• <<Metric>>

Customization

• The script can be adapted to any reference any metric in Marin
• Change the date range
• Use the overall campaign average for the benchmark

Script

Coming soon.