Identify campaigns that are over or underperforming relative to their benchmark.
What can I do with this?
- Tag campaigns with their performance relative to their benchmark(s).
- Filter on campaign tags to multi-edit campaign settings
- Segment performance by performance vs. benchmark
Example
How it works
For each metric, the script compares the MTD performance against the a benchmark stored as a Dimension and determines whether the campaign is overperforming, underperforming, or on target. It sets the appropriate value in the corresponding dimension.
Requirements
Setup
- For each metric, you need the following Dimensions. The first three are inputs and the last is the output of this script.
- <<METRIC NAME>> - Avg. Benchmark
- <<METRIC NAME>> - High - Criteria
- <<METRIC NAME>> - Low - Criteria
- <<METRIC NAME>> - Performance
Report
- Campaign
- Conv. Rate
- Cost / Conv.
- CTR %
- Avg. CPC
Customization
- Script can be adapted to any reference any metric in Marin
- Threshold for over/under performing can be set by changing the High and Low Criteria Dimension Values
- Avg. Benchmark is set by another script. You can adjust the date range used, or set these targets manually