Marin's primary goal is improving the return on your marketing investment. Ascend is a suite of AI-powered tools that help deliver peak campaign performance. Our goal is simple: to enhance your performance marketing efforts by making budget optimization and strategy management straightforward and effective.
Flexible Setup with Strategies
Marin's optimization is built on Strategies, which are groups of campaigns that share a common objective, such as Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), overall spend or even marketers aiming to optimize campaign performance within specific budget and efficiency constraints - Marin classifies this as Dual Constraints.
Strategies can span across multiple ad platforms and accommodate any number of campaigns. For instance, if you have different ROAS targets for various business lines, Marin allows you to group all related campaigns into a single strategy. This ensures consistent management and optimization towards shared goals.
Learn more about getting started with Strategies.
Dynamic Spend Allocation: Maximizing Your Marketing Impact
Marin’s dynamic spend allocation uses advanced machine learning to understand campaign performance and adjust spending based on your specific business goals and rules. It provides a holistic, cross-channel view that optimizes budget distribution to maximize returns. The machine learning algorithms seamlessly blend with publisher bidding systems, ensuring peak performance without the need for complex manual adjustments.
Key Benefits of Dynamic Allocation
- Optimized Spending: Automatically adjusts your campaigns’ daily budgets, efficiency targets, and CPCs for all biddable objects to maximize performance.
- Automated Pacing: Marin continuously monitors and adjusts your strategies to ensure they remain aligned with your targets, adapting to changes in more real-time over timeframes (e.g., calendar months).
- Cross-Channel Strategies: Unified management across channels and publishers simplifies campaign management and optimizes performance.
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Campaign-level reallocation: for optimal results, often referred to as "portfolio optimization."
Enhanced insights: via Pacing Charts and Allocation Dashboards.
Learn more about maximizing conversions or revenue to a target with dynamic spend allocation.
Improve performance with Marin Bidding
While Ascend's budget allocation and optimization work seamlessly with ad platform bidding (e.g., Google's Smart Bidding), Marin can also calculate CPC bids on biddable objects (keywords, dynamic targets, etc.) for advertisers looking for an alternative to using native tools.
Click here to learn how to improve campaign performance with better CPC bids using Marin Bidding
Find the right level of spend with powerful AI-Based Forecasting
To effectively optimize budget allocation, Marin's powerful AI integrates publisher forecasts with proprietary models to predict the future potential of each campaign. This approach goes beyond mere historical data, accounting for factors like diminishing returns, seasonality, and market dynamics. This predictive capability allows you to plan effectively, optimizing spend based on more real-time market conditions.
Forecasting Benefits:
- Transparent Prediction Engine: Visualize returns at different spending levels and make informed decisions on budget adjustments.
- Forward-Looking Insights: Understand the impact of budget increases or cuts before committing to them.
- Adaptability to Market Shifts: Continuously adjusts to changing market dynamics, ensuring agile budget management.
- No minimum data requirements: making it suitable for new or low-data campaigns.
- Forecasts are refreshed daily: providing up-to-date insights.
Learn more about identifying the right level of spend with Forecasting.
