The publisher Baidu offers the following match types
- Exact
- Broad
-
Phrase (with the follow sub-phrase match types)
- Phrase-synonym
- Phrase-core
- Phrase-exact
Note: Currently, Marin do not support sub-phrase match types. When creating a Baidu keyword with Phrase match type, it will default to Phrase-synonym.
Negative Keyword Match Types
Baidu supports the following match types for Negative Keywords:
- Exact: Supported at both Campaign and Group level
- Phrase: Supported at both Campaign and Group level
Additional Information
For further information, please refer to this official Baidu documentation.