The script automatically updates the bids of keywords to “Paused” if their performance crosses user-determined thresholds.
What can I do with this?
This script automates custom bidding adjustments based on business logic to complement Marin or Publisher Bidding.
How it works
The script compares current performance metrics to user-defined keyword performance targets and automatically pauses those that aren't meeting the targets.
- It identifies keywords in different categories of campaigns based on campaign name (e.g. Brand, Competitor)
- It adjusts bids based on recent cost per conversion
Requirements
Setup
- User must define logic in the code for the bid adjustments
Report
- See the code below for the required columns in the report
Customization
- Adjust logic to meet your business needs