Google Search Console is a tool offered by Google to help users check website indexing status and optimize visibility of their organic listings using SEO strategies.
On the other side of the equation, Marin has always offered tools to help users optimize paid search efforts, allowing users to use paid ads to increase visibility on the search engine results page.
The two efforts -- paid and organic -- are often two sides of the same coin, both using slightly different methods to increase visibility, generate leads/revenue, and create brand awareness.
Given the interconnectedness of paid and organic listings, it only makes sense to see the two types of data side-by-side, allowing users to see the impact both efforts are having on the bigger picture. Using Marin's Search Console data import functionality, you can now see your SEO data in MarinOne, alongside your paid Search data.
Benefits
A few benefits to managing organic and paid efforts side-by-side include:
- Your organic data can influence your paid search data and vice versa. Shouldn't these factors be visible side-by-side?
- Leverage Marin’s powerful bidding solution, which lets you automatically assign custom bid modifiers based on factors outside of the auction (in this case, organic data), and thus increase or decrease bids based on your specified criteria.
- Marin's dashboards and reporting capabilities can help you find synergies and slice and dice in all sorts of creative ways.
How It Works
From a high level, the process of importing Search Console SEO data into Marin works like this:
- Link Search Console to Google Ads account to gain access to the Paid & Organic report.
- Schedule Paid & Organic report from Google Ads to be delivered toyour MarinOne Client Account.
- The emailed file creates a new directory within Marin.
- A Marin job picks up the report, updates its filename, and converts the data into a format that Marin can ingest.
- The data is loaded into the Marin Client Account as Dimension values.
Metrics
The available metrics that can be imported from Search Console into Marin are:
- Organic Average Position
- Organic Clicks
Additionally, Marin can import an Organic Last Update Date metric to help you stay up-to-date.
Report Format
Your Search Console report will need to meet the following criteria:
- CSV format
- Contains date range applicable to imported metric(s)
- Contains the following columns: Search keyword | Account | Campaign | Ad group | Search keyword match type | <Dimension> |
Getting Started
Want to get started importing Search Console data into MarinOne? Reach out to a platform representative to learn more.
