The script automatically updates the status of advertising groups to “Paused” if their associated events are in the past.

What can I do with this?

This script helps advertisers with short-term campaign manage at scale. Eliminate wasted spend on past events.

• Automate scheduling of promotional campaigns
• Manage high-volume, short-term campaigns (e.g. ticket sales)
• Set Event Date upon campaign creation

Google offers the ability to have a campaign end date, this script extends the capability to the group level.

Example

How it works

The script parses the event date from the Group name. If the event it is the past, it paused the 

If all keywords in a campaign are losing, it will also recommend a new name for the campaign.

Requirements

Setup

• Group name has an event end date  in MM/DD/YYYY format at the end of the name

Report

• See the code below for the required columns in the report

Customization

• Can be adjusted to pause campaigns in addition to group