Custom Keyword Expansion

Automatically push a subset of suggested keywords from a keyword recommendations grid.

What can I do with this?

  • Automate implementation of suggested keywords to capitalize on AI-powered recommendations in a timely manner

How it works

The Python script solves the problem of automatically pushing a subset of suggested keywords from a keyword recommendations grid. The script applies certain rules to filter and format the keywords before pushing them. It adheres to the following key business rules:

  • Only long keywords with 6 or more tokens are considered
  • The initial bid for each keyword is set to the projected average cost per click (CPC)
  • The keywords are added as 'Exact' match type.
  • The keywords are added with an 'Active' status.

Requirements

Setup

  • Initial bid must be set to projected Avg CPC

Customization

  • Keywords can be set to exact or broad and they can be added as active or paused

 

 

Written by Kelsey Kamp

Last published at: March 29th, 2024