Adjust for KW Headroom
The script adjusts keyword bids that have the greatest opportunity for upside to ensure campaigns aren't spending budget on keywords that have peaked in their performance What can I do with this? You can leverage this script to automatically How it works This script helps advertisers ensure their budget is being allocated to the assets that are mos...
Store yesterday's cost as a Dimension
Create a column that stores yesterday's spend data as a Dimension so it can be compared with today's performance. What can I do with this? Compare today's performance vs yesterday Highlight significant changes in performance day-over-day View multiple date ranges together in the grid Example How it works The script copies the cost from the report an...
Tag the maturity of campaigns for reporting and automation
Automatically tag your campaigns based on how long they have been running What can I do with this? By tagging your campaigns by maturity, you can filter those that are currently in their ramp period. This enables you to: omit them from performance-based automation while they ramp compare performance of campaigns that are of similar maturity filter o...