Automatically tag your campaigns based on how long they have been running

What can I do with this?

By tagging your campaigns by maturity, you can filter those that are currently in their ramp period. This enables you to:

• omit them from performance-based automation while they ramp
• compare performance of campaigns that are of similar maturity
• filter on them to track their performance as they reach maturity

How it works 

• The script is used to tag campaigns with maturity labels based on their spend.
• It distinguishes between 'New', 'New - Launch', ‘New - Round X’, and ‘Mature.’ 
• For Yahoo DSP campaigns, it assigns 'New', 'Mature I', and 'Mature II' based on spend thresholds.
• The script reflects recent changes to the spend thresholds for each maturity label.

Requirements

Setup

• User must define maturity level buckets and parameters for inclusion in each bucket

Customization

• Maturity buckets and parameters are fully customizable