Setting up correct parameter parsing is important because these settings tell the application where to find tracking IDs within a URL. Finding the appropriate tracking IDs is essential in order for the application to correctly attribute conversions. If parsing is not set-up or if the start/stop sequences are not set-up correctly, there will be errors on the Tracker Revenue upload file.
Step-By-Step
Here is a quick recap of how to set up tracking IDs.
- In the Tracking ID tab, click the plus symbol and select Tracking ID parameter type, then enter “mkwid” to tell the application to start looking and enter “&” to signify to stop looking for the tracking ID.
- Add a Keyword parameter type, enter the values to let the application know where to start and stop looking for the keyword.
- Add a Ad parameter type, enter the values to let the application know where to start and stop looking for the publisher creative ID.
- Add a Match Type parameter type, enter the values to let the application know where to start and stop looking for match type.
Best Practices
- When using creative-level tracking, make sure to include {Keyword} and {MatchType} parameters in the destination URL in order to attribute conversions at the keyword level.
- Try to keep tracking values consistent across URLs. For example, if using “mt” to tell the application where to find match type, use “mt={matchtype}” in all URLs. If it is necessary to use different parameters across URLs (ex. “mt={matchtype}” and “pmt={matchtype}”, then specify multiple {MatchType} parameters.