"Below Min Bid" Keyword Status Definition

The status Below Min Bid refers to keywords that are active, but have a bid below the publisher minimum bid. For Google, the minimum bid is Google's estimate of the bid required to reach the first page. Because your ad appears beyond the first page, keywords with this status may show little to no traffic. The 'Campaign Paused' Status Occasionally yo...

"Explicit Bid Is Invalid For Transition"

Showcase Shopping Ads are not supported in the Marin Pro or Enterprise platforms. We will sync in campaigns, groups, and product groups, but the ads themselves are not synced because they are not currently supported. When you attempt to edit product groups or bids in Showcase ad groups, you will experience the following error. Error: Explicit Bid Is...

"Keyword Search Bid Not Modified, Because Bid Is Higher Than Min Bid."

When editing a keyword search bid via multi-edit in order to raise Bid to Min Bid, you may encounter this error message: Error: Keyword search bid not modified, because bid is higher than min bid.   What Causes The Issue? This issue occurs because the group bid is already higher than the Min Bid value. This means that the system will not allow a sea...

Why Is My Search Bid Zero When I Have A Max CPC Set?

You may notice that your search bid for certain keywords or product targets is set to zero, even though you have a max CPC set within the publisher interface. What Causes The Issue? This is because a setting of 0 for a search bid signifies that you want to use the Group search bid for this keyword or product target. This value is whatever you have s...