Full Funnel Optimization

Many marketers experience downstream revenue in their sales funnel, tracking customer journeys and attributing conversions at every step of the funnel -- from signing up for a trial all the way to the final sale.  A common question for these marketers is:  What is the best bidding strategy to maximize value from the final conversion event (sale)?  M...

Marin Bidding Vs. Google Smart Bidding: What's The Difference?

Google’s Smart Bidding is easy and works well, however, there are a few limitations you should consider before putting all your eggs in the Smart Bidding basket: Google Only. Are you only advertising on Google? Didn’t think so. Don’t you want a bidding solution that works across multiple publishers and channels? Doesn’t leverage External Signals. Th...