Introduction
Sponsored Display is a campaign type for Amazon Advertising designed to reach relevant audiences across the shopping journey – both on the Amazon website (on product detail pages or other product-related pages) and off the Amazon website (on third-party websites and apps). It includes non-endemic campaigns for advertisers who do not sell products on Amazon, like insurance or online education advertisers.
If you're new to using Amazon with Marin, please check out our dedicated article before reading more about our Sponsored Display support.
Handy Tip
Unlike other Amazon campaign types, like Sponsored Products, Sponsored Display campaigns do not use keywords.
Other Amazon Campaign Types
This article outlines our support for Amazon's Sponsored Display campaigns, but we also offer support for Sponsored Brands and Sponsored Products, too.
If you're looking to link either of these campaign types to the platform, please follow the links below:
Syncing Frequency
Once you've linked a Sponsored Display campaign to Marin, the platform will begin syncing data for these campaigns during daily and nightly syncs.
For reference, here's how often our platform syncs Sponsored Display campaign data:
- The platform syncs the following fields once per day:
- Campaigns: Name, Status, Daily Budget, Start Date, End Date, Amazon Bidding Strategy, Bid Adjustments, Serving Status.
- Groups: Name, Status, Default Search Bid
- Creatives: Status
- The platform syncs the following fields once per week:
- Groups: Serving Status
- Creatives: Serving Status
Grid And Bulk Fields
Once you've added your Amazon account to the Marin platform, you'll find some new fields in the platform's Column Selector. You can add any of these fields to the grid for enhanced reporting and analysis.
For Amazon sellers, you'll also be able to use these fields as bulk headers using the platform's bulk upload feature to manage the creation and editing of Amazon objects at scale. They can be used in combination with standard bulk headers such as Account, Status, Daily Budget, etc. To learn more about bulk uploads, check out our dedicated help center article.
The table below outlines some of the most important column headers / grid fields for Amazon Sponsored Display campaigns.
Note: The Level column refers to the main grid or object types with which the field can be used.
| Field name | Level | Can be used in the grid? | Can be used in a bulk upload? | Notes |
| Campaign Type | Campaigns | Yes | Yes | |
| Serving Status | Campaigns | Yes | No |
Displays an enhanced description of your Amazon object's status. Possible values for campaigns:
|
| Serving Status | Groups | Yes | No |
Displays an enhanced description of your Amazon object's status. Possible values for groups:
|
| Serving Status | Creatives / Ads | Yes | No |
Displays an enhanced description of your Amazon object's status. Possible values for creatives / ads:
|
| ASIN | Creatives / Ads | Yes | Yes | For vendors. Cannot be used in the same bulk row as SKU. |
| SKU | Creatives / Ads | Yes | Yes | For sellers. Cannot be used in the same bulk row as ASIN. |
| Ad / Headline | Creatives / Ads | Yes | No | This field is synced monthly for Amazon sellers. This field is blank for non-Amazon sellers. |
| Image | Creatives / Ads | Yes | No | This field is synced monthly for Amazon sellers. This field is blank for non-Amazon sellers. |
| Price | Creatives / Ads | Yes | No | This field is synced monthly for Amazon sellers. This field is blank for non-Amazon sellers. |
| Rating | Creatives / Ads | Yes | No | This field is synced monthly for Amazon sellers. This field is blank for non-Amazon sellers. |
| Availability | Creatives / Ads | Yes | No | This field is synced monthly for Amazon sellers. This field is blank for non-Amazon sellers. |
Sample Bulk File
To get a first-hand look at how to manage Amazon Sponsored Display in bulk, click the links below. If you sell products on Amazon, select the top link. If you do not sell products on Amazon and are using Amazon non-endemic, use the last link. When creating a non-endemic campaign, note the Amazon Subtype column is required and must be set to “Audiences”. Marin does not support creating non-Amazon seller ads. Please create those in Amazon.
- Amazon Sponsored Display Sample Bulk File (.xlsx)
- Non-Amazon sellers Sponsored Display Sample Bulk File (.xlsx)
Important Notes
Below are a few things to bear in mind when working with Amazon Sponsored Display campaigns:
- If added to the grid, Sponsored Display campaigns may sometimes show values for non-Display columns such as Amazon Strategy, Amazon Bid Adj. Top, and Amazon Bid Adj. Product Page. This is simply due to a system limitation on Amazon's side, and these values can be disregarded.
